What’s genius for Obama is scandal when it comes to Trump – The Hill, 2018/03/20
On Sunday, The Guardian reported on the supposedly nefarious workings of President Trump’s data-gathering team at Cambridge Analytica. The report suggested that Cambridge Analytica had essentially issued questionnaires through a third party; those questionnaires, which were personality quizzes, requested that you use your Facebook login. Cambridge Analytica then compiled data regarding those who completed the quiz and cross-referenced that data with political preferences in order to target potential voters.
This isn’t particularly shocking. In 2012, The Guardian reported that President Obama’s reelection team was “building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before.”
What, exactly, would Obama be doing? According to The Guardian, Obama’s new database would be gathered by asking individual volunteers to log into Obama’s reelection site using their Facebook credentials.
So Facebook allowed Obama’s group access to the data, but frown what when a supposed Trump group is claimed to have used to same data… except…
Trump campaign phased out use of Cambridge Analytica data before election – CBS, 2018/03/18
The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data’s reporting — principally because it was relatively new and of suspect quality and value. The profiling approach utilized by Cambridge Analytica allowed it to predict the voting likelihoods of individual people based on personality, the firm claimed.
… he never used the data. Why?
The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica’s, and when it was clear the RNC would be a willing partner, Mr. Trump’s campaign was able to rely solely on the RNC.